“We’re fortunate to have a corporate sponsor in Akona help bring the ARCA Racing Series back to Elko Speedway,” said Bob Sargent of Track Enterprises, the company which also promotes races at the Illinois State Fairgrounds and the DuQuoin State Fairgrounds.
“We’re looking to make the Elko event an annual stop on the ARCA schedule and feel adding 50 laps to the race will make it just that much more exciting,” Sargent added. “In addition, we have some other pretty cool things planned for the first Saturday in June.”
Akona’s involvement with ARCA is part of a business-to-business vendor program with series presenting sponsor Menards. The manufacturer joins Ansell, Kimberly-Clark and Herr’s, all companies who connected in-store presence at Menards to participation in the ARCA Racing Series through marketing relationships, contingency programs, and race sponsorships.
“Menards had asked ARCA to consider an event in the Minneapolis area for several years, as it’s the second-largest retail market in their footprint,” said Mark Gundrum, vice president for ARCA. “A combined effort by ARCA, the track, event promoter Track Enterprises, and Menards, to introduce Akona as a vendor partner allows this to happen again this summer.”