PEAK Named World Finals Title Sponsor


CONCORD, N.C. – The World of Outlaws and Charlotte Motor Speedway are pleased to announce PEAK Motor Oil will be title sponsor of the World of Outlaws World Finals Nov. 1-3, 2012, at The Dirt Track at Charlotte.

In addition, NAPA Auto Parts will be presenting sponsor of the event that crowns champions in the three top divisions of dirt track racing: the World of Outlaws Sprint Cars, World of Outlaws Late Models and Super DIRTcar Big-Block Modifieds.

“PEAK is thrilled to be the title sponsor of the World of Outlaws World Finals,” said Bryan Emrich, Old World Industries Chief Marketing Officer, makers of PEAK Antifreeze, Motor Oil and other automotive products. “The brand is a great fit for dirt track fans, and we think they will be excited to watch the championship drivers put our products to the test on the track.”

In only six years, the huge event has captured the excitement of dirt track racing fans around the world. Spectators from 47 states, five Canadian provinces and even Australia, Sweden and the United Kingdom will fill the grandstands at one of the sport’s premier venues. In addition, more than half a million fans will watch it in a four-hour live national television broadcast on SPEED.

“This is a great opportunity for PEAK Motor Oil and Antifreeze to make a big splash with dirt track fans from across the country,” World Racing Group CMO Ben Geisler said. “Our fans take notice when new companies join our sport, and we expect them to give PEAK a warm welcome in Charlotte.”