Outlaws Offering Cedar Lake Fans Free COVID-19 Testing

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The World of Outlaws will offer race fans attending the upcoming tripleheader event at Cedar Lake Speedway free COVID-19 testing prior to entering the facility. (WoO Photo)
The World of Outlaws will offer race fans attending the upcoming tripleheader event at Cedar Lake Speedway free COVID-19 testing prior to entering the facility. (WoO Photo)

NEW RICHMOND, Wis. — The World of Outlaws will offer race fans attending the three-day event at Cedar Lake Speedway on July 2-4 free at-track COVID-19 testing as part of the sanctioning body’s pre-entry screening process.

The Independence Day Weekend event featuring the World of Outlaws NOS Energy Drink Sprint Car Series and World of Outlaws Morton Buildings Late Model Series is set to be contested in front of full grandstands.

The World of Outlaws and Cedar Lake Speedway have partnered with IMPACT Health, a national biometric screening and testing provider, award-winning experiential event firm NEXT Marketing and Soter Technologies, developers of SymptomSense, an advanced, non-invasive, airport-style biometric walk-through scanner that in a matter of seconds aggregates risk factors associated with COVID.

Dr. Jack Faircloth MD, a COVID response expert who has played an integral role in the World of Outlaws Return to Racing initiative, will be available to fans on-site and will be coordinating with area healthcare professionals. The result is a 360-degree approach to the screening of fans and participants before they enter the facility.

“We have been working behind-the-scenes with world-class providers to deliver some comfort and a small sense of normalcy inside the gates at Cedar Lake Speedway,” World of Outlaws CMO Ben Geisler said. “The process will be simple and quick. While the screening technology is state-of-the art, it is actually faster and easier than a metal detector, and the 15-minute free COVID testing won’t look much different than the free health screenings that might take place at nearby Mall of America.”

Prior to entering the venue, fans will pass through screeners set to detect potential COVID warning signs, generating a red light/green light. A green light will proceed through the gates while a red light will trigger a consult with a licensed medical professional. Fans receiving a red light will have the choice of having a free COVID test administered with results available in about 15 minutes, or opting out and receiving a complimentary DIRTVision subscription to watch the races from home.

The event itselt will span three-days beginning July 2 with qualifying and $3,000-to win features for each series. July 3 and July 4 will each include heat races, Last Chance Showdowns and a pair of $20,000-to-win, $1,000-to-start features, one for each series.

“Independence Day celebrates the birth of our great nation, and we look forward to honoring that as part of our Return to Racing in front of a capacity crowd,” World of Outlaws CEO Brian Carter said. “When the energy of a full grandstand combines with 25,000 horsepower, I still get goosebumps and I can’t wait for the fireworks on the track and after the races.”