CONCORD, N.C. – With two seasons under its belt as the title sponsor for the World of Outlaws Sprint Car Series, NOS Energy Drink has extended its partnership with the Outlaws in a multi-year deal.
The extension will make NOS Energy Drink one of the longest-running title sponsors in the history of the Outlaws – including providing full support for the tour during last year’s COVID-19 hindered season.
“NOS Energy Drink has been a tremendous title sponsor that’s only elevated the World of Outlaws brand,” said Brian Carter, World of Outlaws CEO. “We’re thrilled NOS Energy has decided to extend its title sponsorship of ‘The Greatest Show on Dirt’ as the Sprint Car Series heads for one of its most exciting seasons in 2021.”
Along with its title sponsorship, NOS Energy Drink will continue its fan engagement with race fans by having a sampling station at every World of Outlaws Sprint Car Series event.
Fans will again be able to get a complimentary NOS Energy Drink at a sampling station on-site at each track, with every drink flavor available.
“The reception from World of Outlaws fans over the past two years has been incredible and we couldn’t be happier to continue our role as the Series’ title sponsor,” said Lauren Albano, NOS Energy Drink marketing director. “The World of Outlaws is a true representation of raw passion and human horsepower. We’re excited to see our partnership grow on and off the track for years to come.”
Since joining the World of Outlaws as the title sponsor in 2019, fans have been treated to some of the most exciting races in the Outlaws’ history and two thrilling championship battles that came down to the last lap both years.
This year, the World of Outlaws NOS Energy Drink Sprint Car Series will see the nation’s top sprint car drivers compete for increased purses at more than 90 races across 28 states.
“You couldn’t ask for a better partnership with NOS Energy Drink,” said Tish Sheets, World Racing Group client services executive director. “The company has been an exceptional supporter of the World of Outlaws and created exciting fan engagement ventures through the free sample pod and entertaining videos.
“We’re looking forward to several more exciting years with NOS Energy Drink.”