CONCORD, N.C. — NGK Spark Plugs has become the Official Spark Plug of the World of Outlaws Sprint Car and Late Model Series through 2019.
NGK Spark Plugs — the Ignition Specialist — is the world leader in OE spark plug technology for small engines to domestic and import automotive engines to performance racing engines. Matching the right spark plug to a specific engine type is critical for fuel efficiency and optimum power.
“Forming a partnership with NGK was a straightforward decision,” said World of Outlaws CMO Ben Geisler. “They have excellent products for our competitors, along with a strong involvement in motorsports. We look forward to having them join us in dirt track racing.”
“We’re excited to work with the World of Outlaws,” said Danielle Orlando, General Manager of Marketing for NGK Spark Plugs. “The Series offers a great platform to not only promote NGK’s innovative product portfolio but really engage with the racers, engine builders and fans looking for superior performance.”
The two-year partnership will include contingency awards and additional incentives for drivers while also providing NGK the opportunity to promote their full breadth of automotive and non-automotive products. There are a number of different types of motors out there and NGK makes a spark plug for just about all of them.