CONCORD, N.C. – iRacing has become the exclusive online racing partner of the World of Outlaws in a multi-year agreement.
The agreement brings the world’s leading online motorsports simulation service together with North America’s premier dirt track racing series and comes as iRacing prepares to launch its new dirt racing feature on March 29.
The World of Outlaws sanctions nearly 140 events a year throughout North America as part of the World of Outlaws Craftsman Sprint Car Series and the World of Outlaws Craftsman Late Model Series, while iRacing’s 235,000 plus member subscribers race dozens of precisely-modeled cars on laser-scanned versions of nearly 100 of the world’s greatest ovals and road courses.
“We couldn’t be happier than to be associated with the World of Outlaws at the dawn of our online dirt racing feature,” says Steve Myers, Executive Vice President and Executive Producer for iRacing.com. “iRacers around the world are already eager to try their hands at dirt racing, and our partnership with the World of Outlaws will ramp up their enthusiasm to another level.”
“This is really exciting news for World of Outlaws fans and competitors,” says Ben Geisler, Chief Marketing Officer of the World of Outlaws. “iRacing is recognized around the world for delivering a remarkably authentic racing experience, and we can’t wait for our fans to see for themselves what it’s like to race our cars at legendary tracks like Eldora, Williams Grove, and Volusia Speedways.”
The agreement is part of a long-term commitment by iRacing and the World of Outlaws to integrate their brands in the dirt and online racing communities. In addition to the World of Outlaws Craftsman Sprint Car and Late Model Series, the World of Outlaws’ grassroots sanctioning body, DIRTcar Racing will be partnering with iRacing to bring authenticity to the entry level divisions featured as part of the dirt launch.
iRacing plans to develop online versions of a variety of DIRTcar Racing series as a core element of its new dirt racing feature.