CONCORD, N.C. — Federated Auto Parts has signed a multi-year deal to sponsor the World of Outlaws NOS Energy Drink Sprint Car work zone, select events and serve as title sponsor for DIRTcar Nationals.
The iconic auto parts brand will commence its new partnerships in 2023 with the 52nd Federated Auto Parts DIRTcar Nationals at Volusia (Fla.) Speedway Park, Feb. 6-18, which will feature the World of Outlaws Sprint Cars, Feb. 9-11.
“Federated Auto Parts has been a staple in dirt racing and motorsports for generations, so it is exciting to have them become a direct partner with DIRTcar Nationals and the World of Outlaws Sprint Cars,” World of Outlaws CEO Brian Carter said. “I know their partnership and dedication to the sport will help further enhance the event and series.”
Throughout the 87-race World of Outlaws Sprint Car season, spanning from February to November, the work zone will be known as the Federated Car Care Work Zone.
Not only is the work zone a key element to every event, giving drivers and teams a space to work on their cars during a race, it’s also one of the best representations of camaraderie in the sport. No matter the car, fans always see several teams pitch in and share parts to help with any issue.
Federated Auto Parts will also serve as the title sponsor of three World of Outlaws Sprint Car events, which will be announced later.