PENGILLY, Minn. – Dan Motter announced today that Fatheadz Eyewear will join the 2013 sponsorship line-up on his 71M Motter Motorsports sprint car to be driven by Joey Saldana in the World of Outlaws STP Sprint Series.
“We are proud to welcome and promote the unique line of Fatheadz eyewear, an eyewear firm that caters to people with wide heads,” said Motter.
“Our goal is to heighten brand awareness of a distinctive product that targets those folks who don’t find ‘off the shelf’ eyewear comfortable. Fatheadz owner and developer Rico Elmore has become an enthusiastic supporter of our team and we look forward to contributing to increased sales of this specialized brand.”
“My business is in Brownsburg, Ind.,” said Elmore, “and I have come to know and admire ‘The Brownsburg Bullet’ Joey Saldana. I met Dan Motter at a motorsports show last year and knew Fatheadz had the opportunity to be involved with a professional team and driver who will have the capability of adding star power to our brand.
“This is our first venture in the World of Outlaws STP Sprint Series, but with 91 races in 57 cities encompassing 25 states coast to coast, along with three Canadian provinces, it offers us a great opportunity to spread the word about our Fatheadz products. We can reach an audience of millions.”