Drydene Becomes Presenting Sponsor Of DIRTVision


CONCORD, N.C. — As part of their ongoing commitment to dirt racing, Drydene Performance Products has signed on as the official presenting sponsor of DIRTVision.

The multi-year agreement unites the heritage brand of automotive lubricants with the premier dirt racing broadcast provider in the country.

“Drydene’s commitment to the World of Outlaws is unrivaled with our Official Motor Oil Lubricants and Diesel Exhaust Fluid sponsorship. Now being the presenting sponsor of DIRTVision, Drydene will be able to connect our brand even further with the most passionate fans in all of racing,” said Dave Klinger, President of Drydene Performance Products. “DIRTVision presented by Drydene’s full season coverage across 200-plus World of Outlaws Sprint Car and Late Model Series, DIRTcar Summer Nationals and Knoxville Raceway broadcasts will bring the Greatest Show on Dirt to homes all over the globe.”

From live race coverage to historical races, DIRTVision presented by Drydene is a one-stop-shop for exclusive video and audio coverage of the World of Outlaws Sprint Car Series, the World of Outlaws Late Model Series, the Super DIRTcar Series big-block modifieds, Knoxville Raceway, and the many divisions of DIRTcar Racing.

“We’re excited to partner with Drydene and bring their message to dirt racing fans across the country,” said DIRTVision Director of Productions Brian Dunlap. “As we continue to expand our offering — adding all World of Outlaws Late Model Series and DIRTcar Summer Nationals events this year, along with weekly Sprint Car racing from Knoxville Raceway — we offer an excellent platform for Drydene to reach consumers beyond the track, as well as customers in the transportation, construction and automotive sectors who support dirt track teams.”