CERRITOS, Calif. — American Racing will be the primary sponsor of the Keneric Racing World of Outlaws STP Sprint Car Series No. 29 wheeled by Australian driver Kerry Madsen.
The sponsorship debuted during November’s World Finals at The Dirt Track at Charlotte.
“After the tremendous response at the WoO World Finals at Charlotte in November, we all sat down and had a serious conversation about the potential in our newly founded relationship,” said Dan Ricehouse, spokesman for American Racing. “Keneric Racing runs a first class operation; with their core business in Australia (Keneric Group) and their race team in the USA, they have made a serious commitment to run for a WoO Championship in 2014. With the ‘Mad Man’ Kerry Madsen behind the wheel all the pieces of the puzzle are there to have a successful 2014 season — game on.”
The Keneric Racing partnership further extends American Racing commitments to motorsports as they are the “Official Custom Wheel” and corporate partner to the World of Outlaws, and supporter of top teams and drivers in NHRA and IndyCar.
“We are extremely excited about the newly formed partnership with American Racing for the 2014 WoO sprint car season,” said Peter Gavranich, general manager and part owner of Keneric Racing. “We started on this journey back in 2011 and when we look back and reflect on where we are today, and the things that we have achieved for a privately owned Australian team, to be competing with the WoO in the USA is a pretty good thing in itself let alone the fact that we have just aligned ourselves with a corporate American company and WoO series sponsor. We have never been in a better position.”
Keneric Racing has also added Tyler Swank as crew chief.
“With Tyler Swank on board I think we will be much more consistent in 2014,” said Madsen. “Since our inception we have taken small steps each year in our development as a race team and organization; we believe that we are now another step closer to achieving our goals. We are under no illusion of the expectations and the added pressure of securing a partner such as American Racing, but it’s a challenge we are up for and ready for.”