INDIANAPOLIS — NOS Energy Drink has partnered with the United States Auto Club to become title sponsor of the USAC National Midget Series, starting next season.
NOS Energy Drink and USAC have agreed to a multi-year deal that will position the high-performance energy drink as the Official Energy Drink of USAC.
“We are thrilled to welcome the NOS Energy Drink family to the USAC Midget National Championship,” said USAC president and CEO Kevin Miller. “USAC racers are some of the most extreme athletes in the world and partnering up with a nationally recognized brand with a passion for motorsports is a winning combination.
“USAC’s Midget division is the most competitive and exciting it has ever been, with intense, wheel-to-wheel racing at marquee events from coast-to-coast,” Miller continued. “To connect two of the most exciting brands – USAC Midget racing and NOS Energy Drink — is a perfect match.”
“We’re really going to be going in circles in 2019 and we couldn’t be happier,” added NOS Energy Drink Marketing Director Lauren Albano. “We started working with the United States Auto Club in 2018 and quickly came to realize that its brand of hard charging, lock-to-lock racing was an exact reflection of what NOS Energy Drink is all about.
“We were all part of so much excitement, horsepower and energy at Indiana Sprint Week, the spectacular BC39 event and, well, racing to victory with our teams and drivers in 2018 that we decided to hop everything up reach and for a higher gear,” Albano added. “We are excited to welcome USAC and its fans to the NOS Energy Drink team!”
NOS Energy Drink is known for its association with racing and success. During the 2018 season, the beverage was the title sponsor for the 31st annual Indiana Sprint Week, which saw racetracks filled to capacity night-after-night to witness USAC racing.
Last September, NOS Energy Drink served as the presenting sponsor for the inaugural BC39 at The Dirt Track at the Indianapolis Motor Speedway, which featured the highest car count (110) for a single event in the history of the USAC National Midget Series, as well as the highest winner’s share for a race during season for the series.
Additionally, NOS Energy Drink sponsored numerous drivers who found victory lane in USAC competition during the year.
NOS Energy Drink will continue to be the presenting sponsor of the BC39 as well as the title sponsor of several races throughout the year.
The 2019 USAC NOS Energy Drink Midget National Championship schedule features its largest slate of events in over two decades, beginning at Bubba Raceway Park in Ocala, Fla., with Winter Dirt Games X on Feb. 8-9.
In addition, USAC has signed a five-year contract with FloRacing to broadcast all of USAC Racing’s national championship events in its Silver Crown championship, AMSOIL National Sprint Series and the NOS Energy Drink National Midget Championship.
Included in the partnership, existing Loudpedal.tv subscribers will be granted access to not only all live and on-demand FloRacing content, but thousands of other live events streamed across 20+ other verticals across the FloSports network.