Landon Simon Inks Deal With True North Collective

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Landon Simon has inked an agreement with the True North Collective that runs through 2021.
Landon Simon has inked an agreement with the True North Collective that runs through 2021.

INDIANAPOLIS – Landon Simon and True North Collective, a leader in the cannabis industry, have confirmed a partnership through the balance of 2020 and throughout the 2021 season.

The newly branded True North Collective sprint car will make its first appearance this weekend at the tenth annual Hockett/McMillin Memorial at Lucas Oil Speedway in Wheatland, Mo.

“We are thrilled to be a sponsor and supporter of Landon Simon this weekend and into the future,” said David Gaylor, CEO and founder of True North. “We know that Landon Simon Racing is a small but successful and aggressive team that competes against many larger competitors in the racing industry. We look forward to our continuing support of LSR throughout all of their racing endeavors this year and next.”

Simon, 31, earned the POWRi Lucas Oil WAR Wild Card Sprint Car championship in 2018. He has owned and operated Landon Simon Racing since 2014 and has raced in a variety of USAC, BOSS, MSCS, POWRi, and various other events over the years in sprint cars, 410 winged sprints and midgets.

“This is a dream come true for us to be partnered with such an amazing company run by equally amazing people. This has been in the works for quite some time and all parties have just been waiting for the right moment to put it together. I’m excited to be the forerunner with TNC, bringing this industry into Motorsports,” said Simon.