FORT WAYNE, Ind. – Sprints On Dirt officials have named long-time series sponsor Lane Automotive as the tour’s new title sponsor.
Joining Lane Automotive as presenting sponsors will be King Engine Bearings, MSD and Motul.
“Sprints On Dirt is honored to have Lane Automotive as our title sponsor,” said Dave Muzzillo, Sprints On Dirt President, and John Naida, Sprints On Dirt Director of Operations in a joint statement. “The Lane family has made immense contributions to all types of motor sports and is recognized for the same integrity and honesty as SOD. We are also excited to have King Engine Bearings, MSD, and Motul join us as presentation sponsors.”
“It’s exciting to increase our level of participation with Sprints On Dirt in 2019,” said John Berglund, Lane Automotive Advertising Manager. “I was able to attend many of their events in the past and saw a well-run professional operation with a great group of racers, teams, and fans. The SOD name has a positive reputation and we look for bigger things under the new ownership and continued leadership of the Naidas.”
Lane Automotive was founded in 1964 as a part-time venture in George Lane’s garage. Now known as a supplier of performance parts and accessories for racers, hot rodders, truck and off-road enthusiasts, Lane Automotive’s divisions include Motor State Distributing, Allstar Performance, and the Lane Automotive Showroom. The company serves customers around the world from a 416,000 square foot distribution center/office complex located in Watervliet, Mich.