MERRILL, Mich. – Officials from the Great Lakes Super Sprints have announced a number of new marketing partnerships with the Perfit Corp., Engine Pro, ARP, Comp Cams and Maxima Racing Oils.
The Perfit Corporation, which is a regional Engine Pro distribution center located in Grand Rapids, Mich., has increased its investment for the upcoming season.
In the fall of 2019, Great Lakes Super Sprints owner Barry Marlow announced the acquisition of the Michigan Traditional Sprints and the creation of the Great Lakes Lightning Sprints. This created a sprint car sanctioning body that will be competing in nearly 60 events throughout the Great Lakes area in 2020.
The Great Lakes Super Sprints series is entering its fifth season of competition in 2020. The official name for the upcoming season for the 360 sprint car sanctioning body will be the Great Lakes Super Sprints presented by Engine Pro and ARP. The Great Lakes Super Sprints presented by Engine Pro and ARP season will start April 24 at I-96 Speedway in Lake Odessa, Mich.
The recently purchased and renamed Great Lakes Traditional Sprints will be now known as the Great Lakes Traditional Sprints presented by Comp Cams. This 410 powered non-winged sprint car sanctioning body will be competing primarily in Michigan.
The Great Lakes Lightning Sprints will also have a new name. The series will be called the Great Lakes Lightning Sprints presented by Maxima Racing Oils.
In addition to these three new marketing commitments from Engine Pro and the partner companies, the Great Lakes Super Sprints have announced two additional programs for the Great Lakes Super Sprints presented by Engine Pro and ARP.
The first is the Perfit Corporation Lucky Dog Award. This program will consist of a $100 cash award to be given to a lucky competitor in each feature. Those who make the A-Main each night and display the Perfit Corp. decal on their nose wing for all feature events will be eligible for a random drawing in victory lane, which will reveal the $100 cash winner at each event.
If by some chance there is no eligible winner then the winnings will roll over to the next feature and becomes a $200 cash award.
The second marketing program is a new Winners Circle program. There will be several new marketing partners involved in this victory lane celebration at every Great Lakes Super Sprints presented by Engine Pro and ARP event. Those partners will be announced at a later date.
“I couldn’t be happier with the commitment the Perfit Corporation is making to the Great Lakes Sprint family,” said series owner Barry Marlow. “I had done as much as I could on my own. However now with the Engine Pro Group joining us, we can continue to build our series and make Michigan sprint car racing better for the teams, the tracks and the fans.”
“We are just excited for the tremendous opportunity to be involved this upcoming season,” said Scott Overlund, Sales and Marketing Manager for the Perfit Corp. “We can’t wait for the 2020 season to arrive to get this tremendous partnership under way.”