King Of The West Sprints Get Major Sponsor

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APTOS, Calif. – WFO Apparel of Capitola, Calif., has signed a multi-year agreement to become title sponsor of the King of the West 410 Sprint Car Series.

The company will also be a sponsor of Ocean Speedway in Watsonville, Calif., for its 25-event schedule in 2014, supplying the track with a new Ford Excursion to make it the official vehicle of the speedway.

The King of the West 410 Sprint Car Series presented by WFO Apparel will open the season on April 12 in Tulare, Calif., and Prentice Motorsports Group President John Prentice said he is happy to finally announce the new title sponsor.

“I’m very excited to have WFO Apparel come on board as the title sponsor of KWS and also their involvement at Ocean Speedway,” said Prentice. “It’s great to be able to attract sponsors with the way the economy is and to get a title sponsor makes it even that much better. WFO Apparel General Manager Joe Wyatt and I have worked really hard these past six weeks to put this deal together and make it a win win for all involved.”