INDIANAPOLIS — Larson Marks Racing debuted its new 410 sprint-car team on Thursday at the PRI Trade Show, revealing GoPro as the primary sponsor of the No. 2 entry.
Team co-owners Justin Marks and Kyle Larson were joined by driver Shane Stewart for the sponsorship announcement on the first day of the PRI Trade Show at the Indiana Convention Center. Details of the sponsorship arrangement were not disclosed.
GoPro has been a partner of Marks for many years, sponsoring him in every level of NASCAR’s three national touring series. GoPro also serves as the title sponsor of the GoPro Motorplex, the karting facility located in Mooresville, N.C., that is co-owned by Marks.
“Sometimes in life some things happen and it just makes you realize it is time to take a risk and chase a dream, and that is really what this was,” Marks said about the new sprint-car team. “They (GoPro) have allowed me to do so much in my career and to have them involved at this level is just one more way to develop that relationship.
“I’m looking forward to having them take sprint car racing to a whole new audience worldwide through their network of social media and all of their fans,” Marks said.
For Stewart, who has spent several years piecing together rides just to make it through each racing season, the sponsorship announcement truly made the program a reality.
“You still pinch yourself,” Stewart said. “I’m very grateful for the opportunity. Just coming to this (PRI) show and not going into somebody’s booth saying I don’t know where I am going to be and I don’t know what car I’m going to be driving to where I am at today is pretty exciting for me. I’m really excited to get 2014 underway.”
Larson said the program came together in really short order after a phone call from Marks.
“I forget what month it was this year, but he texted me in the middle of the night or something like that and asked if I wanted to be a partner in owning a sprint-car team. I thought he was joking a little bit,” Larson admitted. “I took a couple days to get back to him, but I’m glad to be a part of it.
“He (Marks) understands racing, too. He has been a part of racing for awhile. Maybe not around sprint car racing, but it is something that really intrigues him and he is going to have a lot of fun with it,” Larson said.
The team has not announced its schedule for the 2014 season. Stewart said the plan, as it stands now, is to run between 40 and 50 races with various sanctioning bodies before focusing on the World of Outlaws STP Sprint Car Series in 2015.