CARROLLTON, Texas — BuzzBallz will be the primary sponsor for Taylor Reimer during the 2024 Chili Bowl Nationals.
Dubbed the “Super Bowl of Midget Racing,” the Chili Bowl Nationals are presented by NOS Energy Drinks and will take place Jan. 8-13 at the Tulsa Expo Raceway in Tulsa, Okla.
This year marks the 38th annual occurrence of the event.
Reimer said her main goal for this year’s Chili Bowl is to put the BuzzBallz race car in Saturday’s A main.
“The Chili Bowl is a hometown race for me,” Reimer said. “I want to give every effort to make my first national sponsor proud.”
From Jan. 8-12, over 300 cars plan to race in preliminary races, with each driver competing in one preliminary night. With those results, elimination feature events begin on Saturday, Jan. 13, to determine the starters for the 55-lap A feature.
The feature winner is awarded the “Golden Driller” trophy and earns their spot on the list of previous winners.
BuzzBallz EVP of Sales & Marketing, Tracy Frisbie, said Reimer and her racing align with the brand identity of BuzzBallz, making it a perfect partnership.
“Midget cars are small and mighty, just like BuzzBallz. Taylor is just as mighty as a driver and person, and we’re so proud of all she’s accomplishing,” Frisbie said.
Reimer is currently competing in USAC and Xtreme Outlaw Midget Series racing events, but is preparing to focus on pavement racing and select ARCA Menards Series events in 2024. BuzzBallz will be a primary sponsor for both types of events.
JP Moery, Reimer’s sponsorship liaison, said the BuzzBallz race car has become an iconic car over the last three years.
“The two have grown together, BuzzBallz as a fantastic cocktail brand and Taylor as an aspirational driver,” Moery said.