SYRACUSE, N.Y. — Lucas Oil will continue as title sponsor of the Lucas Oil Empire Super Sprints Series for 360 sprint cars for the fifth-consecutive year in 2011.
Over the past four years the Lucas Oil sponsorship came from their Canadian division in Mississaugua, Ontario. This year, the agreement was reached through the main headquarters in Corona, Calif.
“We were very fortunate to have a strong relationship with Steve Snowden who headed the Canadian division. Steve helped out so many in the Northeast and Canada not only with ESS but with dirt modifieds, small blocks, sportsman cars and many others,” said ESS President Chuck Miller. “We are just honored that main office in California has decided to support ESS once again as well as other programs in our area. We had a tremendous 2010 tour with record car counts and knowing that our tour sponsor is signed going into the 2011 we hope the support will even grow.”
With the new agreement comes a new logo, which incorporates the traditional ESS blue color and slogan, “America’s Race Cars,” into the famous Lucas Oil shield. The logo will be seen at each and every ESS event in 2011.