SCCA Unveils Special 75th Anniversary Logo

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TOPEKA, Kan. – From a handful of car enthusiasts meeting in a brick home at 140 Mount Vernon Street in Boston to a nationwide club boasting 67,500 members, the Sports Car Club of America has come a long way since its inception in 1944.

On Feb. 26, 2019, the SCCA® will officially celebrate 75 years of having fun with cars.

To commemorate the achievement, a special SCCA 75th Anniversary Diamond logo badge has been designed and will be featured in 2019 across all club activities.

The logo is meant to communicate three key points. Through the overall design and use of a diamond shape as its foundation, the logo conveys a sense of past, present and future for the SCCA.

The design has at its heart SCCA’s legacy mark, the “wire wheel,” while atop the special mark is SCCA’s formation year and the year of its 75th anniversary.

An ornate 75 graphic curling throughout the logo draws together all of its design elements.

Mike Cobb, SCCA President & CEO, noted a preliminary draft of the 75th Anniversary Diamond badge was introduced at the 2018 National Convention in January.

Beginning late in 2018, and throughout the entirety of 2019, the badge will be deployed across a broad range of communication tools and SCCA-branded products.

“You only get one 75th anniversary, so we want to make the most of it,” Cobb said. “We are looking into many other unique ways and opportunities to highlight the Club’s momentous milestone, so stay tuned to see what we have in store.”