INDIANAPOLIS – Officials from Walkinshaw Andretti United – a partnership between Andretti Autosport, Walkinshaw Racing and United Autosports to enter the Australian Supercars Championship – have revealed the team’s logo.
The new brand identity features strong connections to all three organizations and will come into effect Jan. 1.
Key elements in the newly unveiled Walkinshaw Andretti United logo:
– The branding is a visual representation of the three iconic brands, Walkinshaw Racing, Andretti Autosport and United Autosports, who are combining in 2018 to create a new force in Supercars.
– The helmet speaks strongly to heritage and pedigree of both Walkinshaw Racing and Andretti Autosport.
– Three stars at the bottom of the shield signify the three organisations that have come together.
– The red and blue in the shield and the white of the stars epitomise the colours of United Autosports, also seen in their logo. It is also the colours of the Scottish and American flags, which represent the Walkinshaw, Andretti and Brown families.
“Our three teams have pulled together to create this new logo and I think it has come out fantastic,” said Andretti Autosport CEO and Chairman Michael Andretti. “We dug deep to identify what best represents not just the new team, but each individual party as well. I’m so proud to have the Andretti Autosport brand represented alongside our new Supercars partners and am looking forward to the three teams coming together as one in 2018.”
“To create a logo that identifies with all three organisations was really important to us, and it’s turned out fantastic,” said Ryan Walkinshaw, chairman of Walkinshaw Racing. “It really speaks to the heritage of Walkinshaw Racing, especially here in Australia, while at the same time clearly representing both Andretti Autosport and United Autosports. We can’t wait to see it around the paddock in 2018.”
“I think the new logo looks great,” said Zak Brown, team owner and chairman of United Autosports. “It captures all three companies in one visual representation and we at United Autosports are happy and proud to be associated with both Walkinshaw Racing and Andretti Autosport.”