Rolex Extends Deal With Monterey Motorsports Reunion

Rolex has renewed its support of the Monterey Motorsports Reunion. (ROLEX/Stephan Cooper Photo)

MONTEREY, Calif. — Rolex Watch U.S.A. is extending its title sponsorship of the Rolex Monterey Motorsports Reunion at Mazda Raceway Laguna Seca.

Rolex has been a sponsor of the event since 2010, when it was renamed the Rolex Monterey Motorsports Reunion.

“Rolex has been a valued partner for many years and we appreciate their support and commitment to the sport of historic racing,” said Gill Campbell, senior vice president of Mazda Raceway Laguna Seca. “With the Rolex team’s guidance, the Rolex Monterey Motorsports Reunion continues to be recognized as one of the most respected events of its kind in the world and a cornerstone of the Monterey Classic Car Week. And for participants, the Rolex Drivers Club provides a relaxed respite and is one of the highlights of the weekend.”

Each August, tens of thousands of motoring enthusiasts make a pilgrimage to the scenic coast of Monterey and to the iconic race facility to see the world’s finest historic race cars in action. The event traditionally attracts nearly 1,000 entry requests that range from the early 1900s through the early 1990s. Each application undergoes a rigorous selection process to ensure that the car is historically accurate, has race provenance and is mechanically correct to the period in which it originally ran.

The Rolex Monterey Motorsports Reunion celebrates motorsport history for four full racing days for fans’ enjoyment. To further celebrate motorsport history, Nissan will be the 2018 featured marque to showcase its racing heritage Aug. 23-26. Supporting the on-track racing is a bustling paddock that is open to everyone, Q&A sessions with legends, special exhibition laps and a full marketplace of vendors exhibiting a wide range of automobilia and products. For motoring enthusiasts, there is no better place to be than at Monterey Classic Car Week.