CARSON, Calif. — Porsche Motorsport North America and Yokohama Tire Corporation have entered into a multi-year agreement which will expand the footprint of the tire company on the Porsche Motorsport Pyramid North America.
With the start of next year’s Porsche Carrera Cup North America in March at Sebring (Fla.) Int’l Raceway, the Yokohama ADVAN tire will be the sole supplier of race tires to the continent’s premier one-make race series.
“Yokohama and Porsche have a long and successful history in North America,” Volker Holzmeyer, president and CEO, Porsche Motorsport North America said. “We are excited to reestablish this relationship at the highest level of one-make racing as Yokohama becomes the race tire supplier of the Porsche Carrera Cup North America. This partnership means more than providing the best competition tires for the Porsche 911 GT3 Cup race car, it involves a focused marketing and branding program that will benefit our competitors, our teams, partners as well as Porsche and Yokohama.
“We look toward 2024 with great expectations and anticipate another standard setting season of Porsche Carrera Cup racing in the United States and Canada.”
The agreement gives Yokohama exclusive rights to market and sell competition tires on-site at all Porsche one-make championships in North America. Yokohama will provide the ADVAN A005 racing slick and ADVAN A006 tire for wet conditions on all Porsche 911 GT3 Cup race cars in the Pro, Pro-Am and Am classes of Carrera Cup North America.
The partnership will allow competitors to race on the same Yokohama tire compound and construction across much of the Porsche Motorsport Pyramid North America. The Yokohama ADVAN tire will be the sole tire for all classes of the Porsche Sprint Challenge North America, Porsche Sprint Challenge USA West and Porsche Carrera Cup North America. This will ease the transition for drivers and teams as well as offer a cohesive branding and marketing program.
Porsche and Yokohama share a history of more than 15 years of sports car racing. Since its inception in 2021, Porsche Sprint Challenge North America – the steppingstone one-make series to Carrera Cup North America – has raced on Yokohama tires. Prior to the creation of Porsche Carrera Cup North America, the Porsche GT3 Cup Challenge USA raced as the top category on Yokohama tires from 2009 to 2020.