Julius Baer Renews Formula E Pact

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(From left) Jamie Reigle, Chief Executive Officer of Formula E, stood alongside Marco Parroni, Head of Global Sponsoring and Partnerships at Julius Baer and member of the Formula E Global Advisory Board.
(From left) Jamie Reigle, Chief Executive Officer of Formula E, stood alongside Marco Parroni, Head of Global Sponsoring and Partnerships at Julius Baer and member of the Formula E Global Advisory Board.

LONDON – Leading Swiss private banking group Julius Baer has  announced its continued partnership with Formula E, extending their long-standing affiliation until the end of the 2022/23 season.

Julius Baer joined Formula E at the very beginning, announcing the partnership in advance of the firstE-Prix in Beijing around the Olympic Park and iconic Bird’s Nest stadium in 2014.

Over five-straight seasons, Julius Baer has activated at each event along with trackside branding and putting their name to Julius Baer pole position, with the fastest driver in qualifying receiving three bonus points.

“It is instrumental when building the foundations of a sport and growing a fan base for the future to forge successful long-lasting relationships with partners who believe in the brand and share the same values,” said Jamie Reigle, CEO of Formula E. That is why we are delighted to extend our partnership with Julius Baer for a further two seasons, until the end of the 2022/23 season. Julius Baer got behind Formula E’s vision from the beginning, even before turning a wheel in Beijing in the first season, and we very much look forward to building on our shared successes together.”

“We are excited to further extend our global partnership with Formula E, demonstrating our ongoing commitment and reliability as a trusted partner,” said Phillip Rickenbacher, CEO of Julius Baer. “Julius Baer played a significant role in the ground-breaking start of the series and we continue to support it now that it has successfully evolved into an indispensable championship. With its unique approach and mission to foster innovation towards more sustainable mobility, it reflects the spirit of the times and is attracting ever more interest worldwide.”