LONDON, U.K. — Formula E and ABB FIA Formula E World Championship founding partner, Julius Baer, have signed a multi-year extension until the end of 2026.
Julius Baer has been a global partner of the world’s first all-electric motorsport series since launch in 2014. The extension reinforces Julius Baer’s commitment to the series.
“As one of Formula E’s founding partners since 2014, it should come as no surprise that we remain enthusiastic about the success of our engagement with the all-electric series,” Philipp Rickenbacher, CEO, Julius Baer, said. “We are united with Formula E by a pioneering spirit and an interest in the innovations and mega trends that are shaping our future.”
Julius Baer is supporting the championship as it expands its fast-growing global fanbase and is title sponsor of the 2023 Julius Baer São Paulo E-Prix on March 25. The Brazilian city joins Hyderabad and Cape Town as new host cities of ABB FIA Formula E World Championship races in Season 9.
“Julius Baer has been a valued global partner of Formula E since the beginning and we are delighted this will continue with a multiyear extension through the Gen3 era,” Jamie Reigle, CEO, Formula E, said. “Together, we remain committed to accelerating change towards an electric future and will be collaborating on a global scale across our races to bring that mission to life.”