DAYTONA BEACH, Fla. — Hyundai Motorsport will build an LMDh platform race car to compete in endurance sports car racing with its Genesis brand.
As such, the car would be eligible to compete in the Grand Touring Prototype class of the IMSA WeatherTech SportsCar Championship, though no series or timeline to begin competing were mentioned.
A statement from Hyundai Motorsport and Genesis read:
“Genesis is proud to announce its ambitious entry into the world of endurance racing through the LMDh program. Genesis is actively exploring programs to strengthen its high-performance image, and after a thorough evaluation of various options, LMDh emerged as the most strategic choice for us at this time.
“We have carefully analyzed LMDh and found it to be a natural fit for our motorsport ambitions and a valuable platform to drive the development of future mobility technologies for road cars. Endurance racing presents an unparalleled opportunity to showcase Genesis’ cutting-edge technology, design philosophy and performance-driven character in a highly competitive arena. This project is part of our broader vision for the future of mobility.”
Hyundai has been a manufacturer partner of IMSA since 2019, when it began competing in the Touring Car (TCR) class of the IMSA Michelin Pilot Challenge.
Since that time, Hyundai has claimed five straight TCR driver and team championships (all with Bryan Herta Autosport with Curb-Agajanian) and four consecutive (2020-23) manufacturer titles.