Amazon Web Services Expands Deal With SRO Motorsports

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(From left) C.J. Moses, AWS Deputy CISO and Stephane Ratel, SRO Motorsports Group Founder & CEO.
(From left) C.J. Moses, AWS Deputy CISO and Stephane Ratel, SRO Motorsports Group Founder & CEO.

LOS ANGELES – The SRO Motorsports Group has agreed to a significant expansion of its collaboration with Amazon Web Services that will encompass a major presence in GT World Challenge and continued support for a number of SRO America programs.

For 13 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform, offering over 175 fully featured cloud computing services. Last year the firm entered into a new collaboration that saw Amazon Web Services become the official cloud and machine learning provider for SRO America, as well as a series partner of Pirelli GT4 America and TC America.

Following on from a successful initial season, an expanded agreement has been reached that will see the company increase its commitment to become the new presenting sponsor of the GT World Challenge. Composed of continental series in Europe, Asia and America, this global platform allows international automotive manufacturers to compete through their customer racing programs.

“It gives me great pride to welcome AWS as the new title presenter of GT World Challenge and to secure the company’s continued commitment to SRO America,” said Stephane Ratel, SRO Motorsports Group Founder & CEO. “As an innovative and future-focussed brand, AWS is the perfect fit for this fast-moving sport and represents the ideal partner for our global championship. I look forward to exploring the potential of their cloud computing capabilities and to a successful season for GT World Challenge Powered by AWS.”

The series will be known as GT World Challenge Powered by Amazon Web Services, with 22 non-clashing events staged globally under this name. Each regional series will also carry the Powered by Amazon Web Services title throughout the upcoming season.

As part of the agreement, Amazon Web Services has become the official cloud and machine learning provider for GT World Challenge. This will allow SRO to leverage the firm’s extensive suite of innovative cloud services, as well as its artificial intelligence and machine learning capabilities, to provide an enhanced experience for teams, drivers, and fans.

Amazon Web Services will also continue as an official series partner of Pirelli GT4 America and TC America, while adding its support to the newly launched GT Sports Club America. What’s more, the Pirelli GT4 America event at Long Beach will be officially ‘Presented by AWS’ for the second year in succession.

“We are excited to be working alongside SRO to develop the next generation of GT sports car racing,” said C.J. Moses, AWS Deputy CISO. Innovation means challenging the status quo and working closely with SRO allows them to use our broad catalog of cloud-based services, unleashing innovation in all aspects of their sport.  I’m particularly looking forward to helping them leverage our deep portfolio of AI and ML services so they can deliver even greater insight into the dynamic world of GT sports car racing.”

The first GT World Challenge Powered by Amazon Web Services event takes place at Circuit of the Americas (March 6-8), while the Asian series begin at Malaysia’s Sepang Int’l Circuit (March 28–29) and the European season launches at historic Monza (April 17-19).