RIVIERA BEACH, Fla. – Tequila Patrón will withdraw from the IMSA WeatherTech SportsCar Championship as both a team and series sponsor at the conclusion of the season.
Tequila Patrón has been a sponsor of Extreme Speed Motorsports for 13 years while also serving as the sponsor of the Tequila Patrón North American Endurance Cup, a special series that encompasses the four major endurance events on the IMSA calendar.
“IMSA and Patrón Spirits have enjoyed a fantastic partnership for more than a decade,” said IMSA President Scott Atherton. “Tequila Patrón rose through the IMSA ranks, from a high-profile team sponsor with Patrón Highcroft Racing beginning in 2008, through its entitlement sponsorship of the Patrón GT3 Challenge starting in 2009, and its presenting sponsorship of the American Le Mans Series beginning in 2010.
“Tequila Patrón continued in a prominent position as the American Le Mans Series merged with Grand-Am to create the new IMSA WeatherTech SportsCar Championship and has been our entitlement partner for the Tequila Patrón North American Endurance Cup since 2014 in addition to its longstanding support of the Tequila Patrón ESM race team and its pair of Nissan DPi race cars.
“All associated with IMSA – competitors, promoter partners, series officials and fans – will miss the iconic Tequila Patrón brand next year. On behalf of IMSA, we thank CEO Ed Brown and Tequila Patrón for all they have done over the many years to help us grow IMSA and the sport as a whole. We’re more proud than words can express to have counted Tequila Patrón among our family of premium brand partners.
“Tequila Patrón’s involvement on-and-off the track has been a benchmark example by every measure. We will look forward to finishing up our 2018 season in the strongest and most successful way possible and will look forward to the opportunity to work together again in the future.”
Extreme Speed Motorsports has had a largely successful run with Tequila Patrón. Since partnering with the tequila brand, the pairing has won the Rolex 24, Twelve Hours of Sebring and Petit Le Mans together.
Tequila Patrón also partnered with Extreme Speed Motorsports to compete on an international level in GT cars and Prototypes while also competing in the Indianapolis 500 and FIA World Endurance Championship.
Ed Brown, the CEO of Tequila Patrón parent company Patrón Spirits, drove for Extreme Speed Motorsports until stepping away from driving at the conclusion of the 2017 season.
“On behalf of the entire Extreme Speed Motorsports organization, it has been an honor to represent such an amazing brand for the past 13 years,” said Extreme Speed Motorsports team owner Scott Sharp. “I have the deepest gratitude for all of Ed Brown’s support. Together we have tackled various challenges, won races at each step, and built ESM into such an incredible team. Simultaneously, it has been thrilling to watch Ed and his team build the Patrón brand in a meteoric fashion and along the way become an icon in the motorsports world. We will miss not carrying the now infamous green and black livery, but the same passion for excellence will remain.”
Extreme Speed Motorsports plans to continue competition this year while pursuing sponsorship in order to compete in 2019.