Riley Partners With Wynn’s For Throwback Look

Wynn's has partnered with Riley Motorsports for a special throwback look in 2019.

DAYTONA BEACH, Fla. – Wynn’s, an automotive products technology company celebrating its 80th anniversary in 2019, will sponsor Mercedes-AMG Team Riley Motorsports this year.

The Wynn’s sponsorship was revealed alongside a special throwback livery on the No. 33 Mercedes-AMG GT3 on Thursday prior to the start of the annual Roar Before the Rolex 24 test at Daytona Int’l Speedway. Ben Keating and Jeroen Bleekemolen will share the No. 33 for the IMSA season.

Now part of the ITW Professional Automotive Products family, the Wynn’s automotive technology products line started in 1939 and continues today with an array of products designed to effectively treat and improve a car’s engine.

Wynn’s also holds a colorful place in IMSA history from the GTP (Grand Touring Prototype) era of the late 1980s and early ’90s when the brand supported Hotchkis Racing and its stable of Porsche 962s.

The livery Wynn’s chose for the 50th Anniversary IMSA season pays tribute to the multi-color scheme Hotchkis Racing ran in 1987 when team drivers John Hotchkis, John Hotchkis Jr. and Jim Adams began the season with a fifth-place overall and GTP finish in that year’s Rolex 24 At Daytona.

“All of us at Wynn’s look forward to adding the partnership with Ben Keating, Bill Riley and Mercedes-AMG Team Riley Motorsports to our company’s 80th Anniversary celebration in 2019,” said James Stone, Vice President and General Manager of ITW Global Brands. “We couldn’t think of a better time to return to major sports car racing than in our 80th year and IMSA’s 50th Anniversary Season. After beginning in an old one car garage in California 80 years ago, we are proud of our history and heritage at Wynn’s and look forward to helping IMSA celebrate its milestone anniversary with a competitive year of racing on the track with the Wynn’s No. 33 Mercedes-AMG GT3.”

Keating is the all-time IMSA GT Daytona class race winner with 11 victories. He returns in 2019 for a sixth-straight season with co-driver Bleekemolen and the Bill Riley-led Riley Motorsports team in what will be their third-consecutive year campaigning the Mercedes-AMG GT3.

“We are incredibly excited to help Wynn’s celebrate its 80th year while also supporting the 50th anniversary IMSA season,” Keating said. “As an automobile dealer, I have been familiar with Wynn’s and its fine products for years, but as a race car driver and sports car racing fan, I also have great memories of the cool Wynn’s GTP cars from a few decades ago. We look forward to racing and winning with Wynn’s this year and adding to the company’s accomplished history and IMSA legacy.”

In addition to Keating’s record 11 GT Daytona wins – 10 of which were earned with Bleekemolen as a co-driver – the No. 33 Mercedes-AM GT3 team and drivers are the two-time and defending champions of the IMSA Michelin Endurance Cup. Formerly known as the North American Endurance Cup, the Michelin Endurance Cup is a four-race competition encompassing the marquee endurance races on the IMSA WeatherTech Championship schedule.

“For us to be associated with Wynn’s and such a classic throwback scheme from the high-point of the GTP era is a perfect fit for IMSA’s 50th season and their 80th year,” team owner Bill Riley said. “To be racing with Wynn’s support and back with Ben Keating, Jeroen Bleekemolen and Mercedes-AMG for another season with the No. 33 just couldn’t be any better for me and our team. We are looking forward to a super-strong 2019 season.”