Daytona Reveals Name For July IMSA Event

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Daytona Int'l Speedway has announced the name for the upcoming IMSA WeatherTech SportsCar Championship race in July. (IMSA photo)

DAYTONA BEACH, Fla. – Daytona Int’l Speedway has announced the name of the upcoming IMSA WeatherTech SportsCar Championship event on July 3-4.

The event will be called the IMSA WeatherTech 240 At Daytona. The logo for the event features a unique, patriotic logo design.

The evening race for the IMSA WeatherTech SportsCar Championship on the 3.56-mile high-banked tri-oval/infield road course is set to take the green flag at 6:05 pm ET on Saturday, July 4.

“We were thrilled a couple of weeks ago to announce IMSA’s homecoming to Daytona International Speedway in July, to bring back a tradition,” said Daytona Int’l Speedway President Chip Wile. “And, now to be able to welcome WeatherTech as the entitlement partner for this anticipated IMSA WeatherTech SportsCar Championship event to restart the series’ season, it’s icing on the cake. The new logo screams America’s Independence Day, and the race is going to be a huge celebration of it.”

The IMSA WeatherTech 240 At Daytona will mark the return of the WeatherTech Championship after the COVID-19 pandemic brought the season to a halt in mid-March.

“As a proud American manufacturer and sponsor of the IMSA WeatherTech Championship, it was natural for us to extend our motorsport footprint with naming rights for the July 4 race,” said David MacNeil, founder and CEO of WeatherTech. “We are all ready to see sports cars back on the track and racing. I think that the IMSA staff and the Speedway have done a great job to pivot on the schedule so we can get back to on-track competition.”

The 2 hour, 40-minute IMSA WeatherTech 240 At Daytona will consist of three WeatherTech Championship classes – Daytona Prototype (DPi), GT Le Mans (GTLM) and GT Daytona (GTD).

IMSA previously held summer events at Daytona from 2002-2010.

The winning team for the 2010 event consisted of co-drivers Scott Pruett and Memo Rojas, in a BMW Riley. Known at one point in time as the Paul Revere 250, midsummer IMSA/sports car races also were held at Daytona from 1967-1985. There also was a summer IMSA race at Daytona in 2000.