GREENVILLE, S.C. – Building on a record of success on the track in supporting a major product launch, Michelin and Sebring Int’l Raceway have extended their relationship through 2014 it was announced today.
Having linked the paddock and infield of the iconic 3.74-mile circuit both literally and figuratively for the 2011 launch of the MICHELIN Pilot Super Sport tire, Michelin will build on that success for the launch of the newest member of the Michelin Pilot family of Ultra High Performance tires, the new MICHELIN Pilot Sport A/S 3TM tire.
As part of the agreement, the Turn 17 Michelin Bridge will now feature the MICHELIN Pilot Sport A/S 3 tire as Michelin continues as the Official Tire of Sebring Int’l Raceway. The new signage will debut in front of an audience of over 175,000 fans attending the Mobil 1 Twelve Hours of Sebring fueled by Fresh from Florida race weekend, March 13-16, 2013.
“Our MICHELIN Pilot Sport family of Ultra High Performance tires are born from endurance racing with technologies and innovations we have developed in open competition at Sebring and Le Mans,” said Don Byrd, vice-president, marketing, Michelin Americas Small Tires (MAST). “The fans at Sebring know and appreciate total performance and that is exactly what the new MICHELIN Pilot Sport A/S 3 delivers for enthusiasts and their own vehicles. The turn 17 bridge linking the pit and paddock area to the infield and the fans is the ideal visual link connecting our MICHELIN Pilot Sport A/S 3 tire’s endurance racing technology to consumers.”