DAYTONA BEACH, Fla. — BFGoodrich Tires has become presenting sponsor of the Mazda MX-5 Cup. The series will be known as the Mazda MX-5 Cup Presented by BFGoodrich Tires.
“The relationship between BFGoodrich Tires and Mazda now covers four decades and included a successful trip to Le Mans in 1984. We are proud of both our brands’ heritage in motorsport, which continues in 2014 with the Mazda MX-5 Cup utilizing the BFGoodrich g-Force R1-S as the spec tire and BFGoodrich becoming the series presenting sponsor,” noted Peter Calhoun, Motorsport Marketing Manager for BFGoodrich Tires, Inc.
“The MX-5 Cup is known within the paddock as ‘must see’ racing with many races determined on the last lap,” said John Doonan, director of Mazda Motorsports. “Key to the success is great partners, and we have enjoyed fantastic support from both the marketing and technical sides of BFGoodrich Tires. We’re thrilled to have them step up as the presenting sponsor for 2014. We also wish to thank our friends at Playboy for six great years. Hopefully our paths will cross again.”