PETALUMA, Calif. — Royal Purple has become the primary sponsor and exclusive lubricant provider for TRG-AMR North America.
Under the terms of the technical and marketing alliance, Royal Purple’s products will be used in all TRG-AMR V12 Vantage GT3’s and Vantage GT4’s competing in the TUDOR United SportsCar Championship, Pirelli World Challenge, Continental Tire Championship and Aston Martin GT4 Challenge of North America race series.
TRG-AMR will also prominently feature Royal Purple branding on the team’s race cars, trailers and apparel. The companies will work to establish integrated marketing and social media campaigns, building brand equity and raising awareness for both TRG-AMR’s racing efforts and Royal Purple’s line of synthetic lubricants and fluids.
“We are all very excited to welcome on Royal Purple as our exclusive category partner and sponsor for these lubricants,” said TRG-AMR North America CEO Kevin Buckler. “Like us, they are a small boutique company that produces a tremendous product and they want to take a real chunk out of the big guys in this category and we are definitely going to help them. Their products are second to none in terms of technology and quality and we have put them through severe durability testing and they have passed with flying colors. This is going to be a tremendous partnership opportunity for both sides and we are proud to bring Royal Purple to the TUDOR paddock this year as a true corporate partner.”