Electrical home appliance manufacturer BEKO has confirmed its continued partnership with Erebus Motorsport V8 and sponsorship of the No. 4 and No. 9 entries in the V8 Supercars Championship in 2014.
BEKO has been involved with the team since the start of the 2013 season. The relationship will see an increased presence on the Mercedes-Benz E63 AMG V8 Supercars from Erebus Motorsport.
“Having the BEKO logos on the bumpers of the cars provides us with great brand exposure,” said Michael Goadby , Managing Director BEKO Australian & New Zealand Pty Ltd. “BEKO re-leverages its sponsorship by using it as a business tool to drive sales and build relationships with its retail customers. For the Gold Coast 600 event in particular, BEKO runs a national sales incentive with 200 retail customers whereby 25 of the highest performing sales staff from these retail stores win an all expenses paid weekend at the race hosted by us.
“This type of sales incentive is an excellent motivator and creates a healthy competitive spirit with the retail group, thereby providing BEKO with a focus on sales and increased results.”
Erebus CEO Ryan Maddison said the partnership with BEKO was a great fit for the team.
“We take great pride in not only representing BEKO but also working with them as they continue to build the brand in the market,” said Maddison.
“As a premium brand in their arena, It is clearly great news for Erebus to see an increased involvement from BEKO and we are keen to repay that commitment with some strong performances on the tracks across Australia and New Zealand in 2014.”
The BEKO logos will be seen on the Erebus Motorsport entries of the No. 4 driven by Lee Holdsworth, No. 9 driven by Maro Engel and No. 47 driven by Tim Slade at the Sydney 500 at the Olympic Park precinct this weekend. In 2014 the team will take part in 15 separate V8 race events across the country, including the Bathurst 1000 in October.