MIAMI — Andretti Sports Marketing has been appointed by Formula E to be the official event organizers for the Miami Formula E race — a new fully electric racing championship taking place on the streets of downtown Miami March 14, 2015.
Based in Indianapolis, Andretti Sports Marketing is a sports, entertainment, event and experiential marketing company that has successfully managed and operated several large scale urban events around the world, including IndyCar and sports car races. In 2013, Andretti Sports Marketing partnered with Global Rallycross to promote and manage their ESPN X Games global events in Spain, Brazil, Germany and the United States, including the championship finale held on the strip in Las Vegas, Nev.
The Miami Formula E race will be one of two races in the U.S., alongside Los Angeles on Feb. 14, 2015.
“I’m excited that we are serving as the event organizer for the 2015 Miami Formula E race,” said Michael Andretti, chief executive officer for Andretti Sports Marketing. “We at Andretti Sports Marketing are committed to making this event a world class experience and we anticipate a long and great relationship with Formula E.”
“We are enthusiastic about the future organization and promotion of Formula E, the global championship for electric single-seater cars, sponsored by de Fédération Internationale de l´Automobile,” said Miami Mayor Tomas Regalado.
“We’re very pleased to be partnering with Andretti Sports Marketing to organize the Miami Formula E race,” Regalado continued. “They bring with them a proven track-record of organizing not just large-scale motor racing events but providing spectators with an all-encompassing experience — just as they have done with the Milwaukee IndyFest with its festival atmosphere, unique infield activities, family-fun rides and live entertainment. This is exactly the type of event Formula E will bring to the streets and people of Miami in spring 2015 and we’re looking forward to putting on a great spectacle.”
Formula E is a new FIA championship featuring open-wheel cars powered exclusively by electricity and racing in the heart of 10 of the world’s leading cities. Designed to promote interest and investment in electric vehicles and sustainable motoring, 10 teams each with two drivers will compete in one-hour races using Formula cars capable of reaching speeds of more than 225 kph.