Andretti Sports Marketing Adds New Partner


INDIANAPOLIS – Andretti Sports Marketing partners with Challenge Club Racing to promote the exciting world of the club racing series.

The Indianapolis-based sports marketing company will be assisting with general event management for five of the scheduled Challenge Club races at Sebring, Daytona, Road America, Watkins Glen and the French Quarter Classic in New Orleans.

With Challenge Club Racing opening in conjunction with the American Le Mans (ALMS) 12 Hours of Sebring event, this new partnership provides an opportunity to lend and leverage Challenge Club Racing to a new audience of racing enthusiasts.

“Our partnership with Challenge Cub Racing gives us the opportunity to showcase our event management abilities, while promoting one of the fastest growing independent racing series in the United States,” said Starke Taylor, Executive Vice President of Andretti Sports Marketing. “We are looking forward to this season and building on the success of Challenge Club Racing.”

The Challenge Club Racing championship is independently built from one of the largest groups of Ferrari racing privateers in the United States. This unique series was created to allow Ferrari owners the thrill of competing on some of the world’s greatest racetracks against fellow Ferrari owners.

“We’re excited to be partnering with Andretti Sports Marketing, we feel that this partnership will add a heightened level of professionalism, diversity and further strengthen our growing sport,” said John Houghtaling, President and Founder of Challenge Club Racing.