“Marketing innovation is important to us and Le Mans is an incredible marketing platform,” continued Cox. “We are a big, passionate, innovative brand that wants a presence on the world stage. NISMO isn’t just a big building in Yokohama full of top-level motorsport talent. NISMO stands for everything we love about racing. This year we have four gamers racing at Le Mans and, now that Sir Chris Hoy is racing with us in British GT and learning the ropes, we will be taking an Olympian to Le Mans in the future.”
The new Nissan GT-R LM NISMO gives Nissan the opportunity to return to Le Mans where the company has some unfinished business.
“The design and build of the Nissan GT-R LM NISMO is a global project with its DNA firmly rooted in Japan,” explained Miyatani. “The team comprises engineers and technical crew from Japan, the US and Europe. We know that LM P1 competition is very tough, with serious manufacturer competition, but we are absolutely determined to make our cars competitive and to operate strongly against those competitors.
“We have chosen to take the GT-R name to Le Mans as the GT-R symbolizes the ultimate in Nissan’s performance. It is a true aspirational brand; a car our fans, our customers love to drive, and love to own. We have been using GT-R in motorsport for many years now, in Super GT and GT3. For us LM P1 is the ultimate test. We have unfinished business at Le Mans and now we have our chance to target victory with the Nissan GT-R LM NISMO.”
The race is now on to get Nissan’s LM P1 car on the grid in 2015. Announcements will be made in due course concerning the drivers of the Nissan GT-R LM NISMO, who will come from both inside and outside of the Nissan family. The date the new car will first take to the track and the full technical specifications will also be revealed in due course but the intentions of Nissan are clear.
“You don’t go to Le Mans to just turn up,” said Palmer. “The brief to the team is to go with something different, go with something that brings new technology which is transferable to the road car technology and an approach that is innovative and exciting and of course, go to win.
“Believe me, I think this is the car that will go down in the annals of time and be one of those cars which will be long remembered, not only for the fact that it will have won Le Mans but also that it reset the real meaning of NISMO as a link between success on the track and success on the road.”