BMW Joins IMSA As Official Partner


DAYTONA BEACH, Fla. — BMW and the International Motor Sports Ass’n have partnered up for this weekend’s TUDOR United SportsCar Championship season-opening Rolex 24 race at Daytona Int’l Speedway.

BMW is also the title sponsor of Friday’s BMW Performance 200, the opening race of the 2014 IMSA Continental Tire SportsCar Challenge.

In addition to being on track, BMW of North America will also display three new street cars that continue to build on the company’s motorsports foundation: the all-new, M235i, the fifth-generation 2015 BMW M3 sedan and the BMW M4 coupe. Fans will also have a chance to view one of BMW’s 2013 M Series race cars which competed in the German-based touring car series, DTM.
“With a storied history at Daytona and in sports car racing for more than four decades, BMW is a natural fit for this weekend’s BMW Performance 200 and as an official partner of IMSA,” said David Pettit, IMSA vice president of marketing. “The Rolex 24 weekend is always a showcase for premium brands, starting with the cars, whether you’re talking about race cars or street cars. And BMW, of course, personifies premium.”

The Rolex 24 At Daytona will include a pair of factory-backed BMW Z4 GTEs from BMW Team RLL in the GT Le Mans (GTLM) class. The team’s No. 55 entry will be shared by Bill Auberlen, Andy Priaulx, Joey Hand and Maxime Martin; with Dirk Mueller, John Edwards, Graham Rahal and Dirk Werner slated to share the No. 56 machine.

In the GT Daytona (GTD) class, BMW stalwarts Turner Motorsport will field the No. 94 BMW Z4 to be driven by Dane Cameron, Paul Dalla Lana, Augusto Farfus and Markus Palttala.

The BMW Performance 200 CTSCC race will feature BMW entries in both the Grand Sport (GS) and Street Tuner (ST) classes. Turner Motorsport, Fall-Line Motorsports, and Rum Bum Racing will field M3s in GS, while defending champion Burton Racing, BimmerWorld, Murillo Racing, Mitchum Motorsports and Team MGM will race BMWs in the ST class.

Instructors from the BMW Performance Driving School, in Spartanburg, S.C., will also bring a number of BMW M6 Gran Coupes to give rides around the 3.56-mile speedway road circuit.

“BMW couldn’t be more excited about starting the 2014 racing season at Daytona and the debut of the new TUDOR United SportsCar Championship,” said Gordon McDonnell, BMWNA motorsport manager. “Although this is our first 24-hour race with the Z4 GTLM, BMW Team RLL is no stranger to endurance racing and we have one of the best driver lineups I can recall.”