BUFFALO GROVE, Ill. – Fall-Line Motorsports is thrilled to announce that Trim-Tex Drywall Products will be the primary sponsor on the No. 46 BMW M3 and will be on the car for the entirety of the 2013 Continental Tires Sports Car Challenge season.
The No. 46 car, which will be driven by Fall-Line team owner Mark Boden and sports car superstar Bryan Sellers tested at the “Roar Before the 24” earlier this month at Daytona Int’l Speedway. The team gave a sneak peek of this season’s car livery with the slogan “11 Ways to…” on the side of the car. Those familiar with Trim-Tex, Fall-Line, and/or the world of drag bike racing spied a familiar paint scheme and slogan on the car and rumors of a partnership can be confirmed today.
Trim-Tex based in Lincolnwood, Ill., is the premier manufacturer and distributor of vinyl drywall beads and finishing accessories for over 40 years. Trim-Tex coined the phrase “drywall art”, which accurately describes the adaptive use of materials and accessories to enhance the standard flat and squared edged world of drywall. Drywall art can be found in a variety of forms, including decorative archways, rounded edges, layering details and tray ceilings.
Joe Koenig, President of Trim-Tex drywall products, has an impressive racing resume himself. He is a multiple event winner in AMA/NHRA Pro Stock Motorcycle as a driver and won the 2003 NHRA Championship as a team owner. Koenig has taken his love of racing from two wheels to four, and competes himself in SCCA and Grand-Am sports car racing with Fall-Line Motorsports. His love of the sport and appreciation for the B2B benefits that a sponsorship in CTSCC and Grand-Am make a perfect fit for Trim-Tex and this partnership has great potential.
“Obviously we are extremely excited to take the relationship with Fall-Line Motorsports and Trim-Tex to the next level,” said Koenig. “At Trim-Tex we work hard, are determined to succeed, keep our promises and our customer is always right. We see those same attributes in Fall-Line and in the leadership from Mark Boden. Fall-Line always delivers a top-notch product, and doesn’t take any short cuts. That is what we are all about at Trim-Tex.”
Koenig and Boden have co-driven together in many endurance races, including several Grand-Am events. They shared the cockpit and now will begin a new journey as sponsor and driver.
“I have raced with Mark since 2007 and we did three Grand-Am events together in the No. 46 car,” said Koenig. “But I do think that the #No. 6 has a good shot at taking the Championship title because I am not in the car. But in all seriousness, the main reason I decided to jump on board as a sponsor this year is due to the chemistry between the team, the car, and the co-drivers. Mark has put together one heck of a program and we are proud to be a sponsor in 2013.”
“I cannot express how thrilled I am at this partnership between Fall-Line and Trim-Tex,” said team owner Mark Boden. “Joe (Koenig) and I have been racing together for a long time and I am just so happy that we have the opportunity to showcase Trim-Tex and what an upstanding organization that they are. At Fall-Line, we always strive to achieve such a high level of competition, but for myself as a driver of the No. 46 car there is additional pressure to perform to the highest ability and represent Trim-Tex at the top of the podium.”