Liquid Death Supporting Thompson Icebreaker

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Liquid Death Supporting
The Liquid Death Icebreaker Weekend logo for 2020.

THOMPSON, Conn. – Thompson Speedway Motorsports Park announced Thursday that Liquid Death Mountain Water will be the sponsor of the 46th annual Icebreaker weekend, April 3-5.

Liquid Death has also joined the five-eighths-mile oval as a sponsor for the full season.

Liquid Death puts water, the healthiest beverage on earth, into aluminum cans, the most sustainable container on earth.

With a mission to get people to drink more water, Liquid Death is creating one of the first sustainable alternatives to plastic bottled water – while making it fun and entertaining with their name choice.

Thompson Speedway’s Icebreaker is the annual beginning of the New England racing season, with a practice session on Friday, and two days of racing, headlined by the second race of the NASCAR Whelen Modified Tour season.

The Whelen Modified Tour event will be titled the Liquid Death 150 and will take place on Sunday afternoon, airing live on NBC Sports Gold’s TrackPass platform and tape delayed on NBCSN.

Following the Icebreaker, Liquid Death will continue with the track for the duration of Thompson’s 80th season of racing.

“We’re really happy to welcome Liquid Death to the racing family at Thompson,” said Terry Eames, General Manager of Thompson Speedway Motorsports Park. “We’re looking forward to our partnership with them and hope everyone has the chance to try some of their product during the season.

“The Icebreaker is quickly approaching, and we are preparing for another successful event.”

As part of their initiative, Liquid Death’s motto is #DeathToPlastic, where a portion of every can sold goes to the nonprofits 5 Gyres and Thirst Project, who are helping to fight plastic pollution and bring clean drinking water to those in need.

“We’re stoked to be partnering with Thompson Speedway Motorsports Park as they kick-off their racing season,” said Hamid Saify, VP of marketing for Liquid Death. “We couldn’t think of a better race than the Icebreaker to introduce fans to our ice-cold tallboys of thirst-murdering mountain water.”

A full division lineup for the Liquid Death Icebreaker will be released in the coming days.