KUTZTOWN, Pa. — Promoters Rich Tobias and Doug Rose have announced that realtor Jeffrey Hogue has purchased the naming rights to Action Track USA at the Kutztown Fairgrounds.
While the details of the purchase were not disclosed, the deal has been confirmed by all parties and the new name of the speedway is officially the JeffreyHogueRealtor.com Action Track.
Hogue, the number one realtor in Berks County (where the speedway is located), is looking to expand his market into the Allentown and Lancaster areas.
“I sell more homes than any other realtor in Berks County,” said Hogue, matter-of-factly. “It’s time to grow my business and spread into nearby areas like Allentown and Lancaster, and I was looking for a way to help get my name into those regions.”
That’s when Brad Reinert, a friend of Rose who is lending a hand in the marketing of the speedway, entered the picture. He queried Hogue about purchasing a billboard for the Action Track’s first season under Tobias and Rose. Hogue checked out the track’s Facebook page and noticed that it was possible to obtain the naming rights to the speedway. When Reinert confirmed that fact, Hogue said, “I’ll write the check and get it to you tomorrow.”
Admitting that his initial reason for the investment was “strictly for business reasons – my realty business.” Hogue quickly became enamored with the facility’s potential as he and the promotional team discussed their plans and goals for the speedway.
“As I talk to Doug and Rich and hear about everything they’ve got planned for this place, it’s become a passion for me, too,” Hogue said. “I want to help make the Action Track a success. I told them to let me know if they need anything as they reconfigure the track.”