CALLAWAY, Va. – When the first green flag waves at Franklin County Speedway in March, racers will be rewarded for their loyalty to the track through a new ‘Local Heroes’ program.
The new program is aimed at not only rewarding the drivers and teams that spend their hard earned money at Franklin County Speedway but also to reward the fans by building a driver base that fans can expect to see at every event. Track promoter Langley Austin feels that this program can help make it possible for my drivers and teams to run every scheduled race by saving them money throughout the season.
“Every short track needs more ‘Local Heroes’,” said Austin. “The guys who live local and work local and have a local fan base and are heroes to the local crowd coming every week. Those guys need to be rewarded for their loyalty to the track and the fans.”
The program will be open to any driver who plans to race full time for championship points. The driver must sign in and make an attempt to run every race during the course of the season to remain on the program. Drivers and teams who do run every race will be rewarded with huge savings throughout the season.
“We haven’t nailed down exactly what the program will give each driver and team each race but we’re kicking around the idea of a free transponder rental, waiving entry fees for select events, free or discounted pit passes, free or discounted food, free or discounted tires, free or discounted race fuel, free open practice sessions, free or dicounted testing on non-open practice days, free race tickets to give to sponsors or fans and so much more.”
Eligibility for this program will start with the season opener in March and drivers will begin to be rewarded starting with the fifth race of the season which is likely to be held in the month of May.
“The drivers and teams who race with us every race will be rewarded at Franklin County Speedway in ways no other track is offering,” said Austin. “This program could save drivers and teams as much as a couple hundred dollars on a given race weekend. That’s big for competitors who are racing on a budget and are doing everything they can to get back to the track from week to week.”
Drivers and teams will be required to have a track license to be eligible for any rewards as well as sign in and make an attempt to run every race. Additionally the track is working to secure sponsors to help add to the loyalty program and drivers and teams will be required to run sponsor specific decals to be eligible.
“We want to involve local companies and racing business all over the country that have something to offer to our competitors for their loyalty. Anything we can add to this program will make it even better for the drivers and teams. These guys are the backbone of our racing program and we want to make sure they know we appreciate them being loyal to us.”
Austin added that he would like to see this program evolve in the coming years to where teams on the loyalty program get additional purse money at each event.
“We’d like to eventually make this program work like NASCAR’s charter system where those teams get paid more for their committment to the track and to running the full season. If we could save them money and put more money in their pockets at the end of the night it’d be a big drawing card for teams to spend their hard earned money with us on a weekly basis.”