Speedway Motors Celebrating 60 Years

“Speedy” Bill and Joyce Smith (center) work the Speedway Motors parts counter during the mid-1960s.
“Speedy” Bill and Joyce Smith (center) work the Speedway Motors parts counter during the mid-1960s.

LINCOLN, Neb. — If performance is measured from zero to 60, Speedway Motors is just hitting its stride.

Speedway Motors, America’s Oldest Speed Shop, is celebrating its 60th anniversary in 2012.

Since opening its doors in 1952, Speedway Motors has supplied America’s racers, hot rodders and performance enthusiasts with the high-quality parts, personal service and expert advice to make their cars faster, safer and more fun.

Speedway Motors was founded by racer and hot rodder “Speedy” Bill Smith in a 20 by 20-foot storefront in Lincoln, Neb.

“My customer base was pretty limited in those days,” Smith said. “It was tough going at first, but I was determined to pursue my passion for performance.”

From those humble beginnings, Speedway Motors has become one of the world’s largest manufacturers and distributors of parts for the racing and street rod markets and has played a vital role in the performance aftermarket’s growth from a cottage industry into a high-horsepower market force.

Speedway Motors will celebrate its historic anniversary with a wide range of contests, giveaways, events and activities. Vintage-style catalog covers reminiscent of the company’s 1960s offerings will be published throughout the year, with historic photos used to highlight different points in the company’s storied past.

A 60th Anniversary open house is being planned for the summer, along with a 60 Days of Giveaways promotion featuring prizes from some of the performance industry’s top companies.

“It’s important for us to give back to the community of customers and friends who have helped us reach this milestone,” said Clay Smith, Speedway Motors’ president and one of “Speedy” Bill and Joyce Smith’s four sons. Each of those sons — including Carson, Craig, and Jason — is actively involved in this family-owned business.

While 2012 will be a great year to reflect on Speedway Motors’ rich history, company founder “Speedy” Bill Smith insists that it’s not a time to slow down.

“We may be hitting 60,” Smith said, “but we’re still picking up speed. The best is yet to come.”