JOHNSON VALLEY, Calif. – Ultra4 Racing and King of the Hammers founder and CEO Dave Cole has announced an Electric Vehicle (EV) spec racing program designed to jumpstart innovation in the off-road world and motorsports at large.
The announcement was made during the King of the Hammers, the biggest off-road race in the United States and what is widely known as one of the toughest one-day races in the world.
At 11 a.m. Wednesday, a gap in the racing action was made for Cole to present to the world the EV spec racing program to the racers and fans onsite and live online.
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It was then that Cole announced the creation of the EV Spec Racing Program, complete EV crate packages from Hypercraft and Dana Incorporate, along with supporting components provided by Yukon Gear and Axle and Holley/AEM. All participating companies will provide engineering expertise to partner teams. The crate packages will be provided to eleven hand selected Ultra4 Racing teams who have committed to developing and building EV-powered vehicles and racing them for the next three years.
The first race for these new EV race cars will be in July 2022 in Attica, Ind., and they will compete in Sturgis, S.D., and during the Ultra4 Nationals.
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“This is a grassroots racing program in the hands of people who know how to problem solve, drive, fix, and build back better. Ultra4 racers love a challenge and never give up. This is not talk or future dreams, this is here, now and in the hands of talented, determined people who will take EV performance development to the next level,” noted Cole.
Ultra4 Racing and King of the Hammers have made a substantial impact in the four-wheel drive world and automotive aftermarket space, all from the innovation driven by the race car builders. Cole is committed to empowering competitors in the same way in the electric vehicle space, knowing these competitors will problem solve and provide substantial influence in the EV performance space.
