CONCORD, N.C. — In a first-of-its-kind partnership combining unparalleled motorsports history, automotive heritage and business expertise, officials with Speedway Motorsports and NASCAR Cup Series team owner Rick Hendrick announced the creation of Ten Tenths Motor Club.
A 100-acre complex designed to attract automotive enthusiasts and manufacturers from around the world, Ten Tenths Motor Club will be operated by Speedway Motorsports and includes the Ten Tenths Circuit, a purpose-built, lighted road course with three configurations for high-performance driving; the Ten Tenths Clubhouse, a 20,000-square foot special event facility; a members’ garage featuring secure, climate-controlled storage, cigar lounge, bourbon bar and putting course; and expansive off-road driving trails.
“Our vision for Ten Tenths is to create an experiential destination that can be enjoyed by everyone from professional race car drivers to high-performance driving enthusiasts and car collectors,” said Marcus Smith, president and CEO of Speedway Motorsports. “It’s the most expansive property development at Charlotte Motor Speedway since we built zMAX Dragway in 2008, and further enhances our desire to innovate for the future.
“As the name Ten Tenths implies, we are going all out to create a place to celebrate the automobile unlike any other place in the world,” Smith added. “Our new project will become a centerpiece of community amongst individual automotive enthusiasts, commercial partners and manufacturers.”
Located outside Turns 1 and 2 of Charlotte Motor Speedway, the Ten Tenths Motor Club will host its grand opening with the Smith Heritage Invitational automotive experience on April 4-5, 2025. Construction on the Ten Tenths Circuit is nearly complete, while work on the Clubhouse is underway.
“In addition to a premier track design and driving experience, Ten Tenths will have unparalleled resources and infrastructure to support every customer and organization we touch,” said Rick Hendrick, chairman and CEO of Hendrick Automotive Group and Hendrick Motorsports. “Just 20 minutes from Charlotte’s center city, it’s accessible by major thoroughfares and two nearby airports while being situated amongst a variety of lodging, shopping and entertainment options. Through our local network of service and collision centers, the facility will offer concierge vehicle maintenance and repair for nearly every exotic or high-performance car on the market. It’s a combination of amenities that cannot be matched in North America.
“The opportunity to partner with Marcus and his brothers on a passion project like this is incredibly rewarding,” added Hendrick, who is an avid car collector and preservationist. “I’ve had a special relationship with the Smith family for more than four decades. Not only do we share a love for automobiles and racing, we are aligned in our core values, our commitment to the local community and our overall vision for Ten Tenths. The collaboration thus far has been tremendous, and I can’t wait to see what our teams accomplish together as this exciting idea becomes reality.”
Designed by Alexander Wurz, Ten Tenths Circuit includes three configurations: a seven-turn 0.567-mile inner loop; a 13-turn 1.1-mile short course; and a 19-turn, 1.7-mile full circuit, featuring 112 feet of elevation change between Turns 6 and 14.
At an average of 42 feet wide and with generous runoff areas, the course promises to challenge drivers of all skill levels. The 1.7-mile circuit can be driven in both directions and split into two courses: the 0.567-mile inner loop and the 1.1-mile short course. The inner loop will be water-irrigated for optimized testing, drifting and driver training. The circuit will also feature lighting to maximize driving opportunities with three potential sessions a day: morning, afternoon and night.
“The track itself in its beautiful landscape has a lot of ups and downs and enjoys a natural flow,” said former F-1 driver and track designer Alex Wurz. “Every corner of the circuit has a different character. Altogether, it plays a symphony of drivers’ music. It wants to be driven very fast. You can rotate the car into the corners.
“All of our expertise and passion has gone into this project,” added Wurz. “I’m terribly proud to be the designer along with Charlotte Motor Speedway of the new Ten Tenths Circuit.”