CHARLOTTE, N.C. — The inaugural High Performance Expo, the exclusive business and consumer show of the North Carolina Motorsports Ass’n, has been scheduled June 3-5, 2025 at the Charlotte Convention Center.
The event is designed to bring together all segments of the racing and performance community for the first time in the heart of the auto racing industry.
This first-of-its-kind event is focused on the lucrative automotive aftermarket and has something for everyone – professional race teams, manufacturers of new cars and high-performance parts, retail performance shops, industry experts and enthusiasts.
“The High Performance Expo will be a car-centric playground showcasing the best of auto racing and the automotive aftermarket like no other,” said Greg Walter, NCMA chairman of the Board, and executive vice president and general manager of the Charlotte Motor Speedway. “There is no better place to hold this annual event than Charlotte, N.C., home of auto racing and a community rich in history and passion for modifying and racing the automobile.”
HPX 2025 is where the best in the business will meet to push the boundaries of automotive racing innovation and technology.
“The North Carolina racing industry has long wanted to design an experience like HPX to more easily connect our industry and our passionate fans,” said Scott Lampe, vice chairman of NCMA and CFO of Hendrick Motorsports. “HPX 2025 will celebrate this great industry through the lens of our unique community, bringing a level of authenticity featuring VIPs, drivers, celebrities and experts, which can only be done in one place – Charlotte.”
Officials hope the event will become a destination trade show for the high-performance industry.
“The car culture and racing community in the southeast is like no other – it’s authentic, high quality and so passionate. This community deserves an event that they can call their own. That’s why we are launching the High Performance Expo,” said Jenn Heinold, president of HPX and Taffy Event Strategies. “The support from the NCMA, race teams, local industry leaders including financial, and tech has been incredible. Charlotte is the perfect East Coast location with natural ties and partnership opportunities for this dynamic industry. Stay tuned for big name sponsors, partners, exhibitors and consumer-facing activities.”
HPX officials plan to deliver a progressive event format with vibrant displays, modern educational programming, networking opportunities and interactive experiences for automotive enthusiasts.