Oracle and Red Bull Racing have enhanced their partnership and have introduced a new team name, Oracle Red Bull Racing, while also unveiling the team’s new Formula 1 car, the RB 18.
After winning the driver’s championship with Max Verstappen last year, Oracle Red Bull Racing will feature expanded use of Oracle Cloud across its most significant areas of operation including analytics-based race strategy, optimized engine development, AI and machine learning-powered driver training and a tailored fan experience.
“Oracle Cloud enabled us to make race-day decisions that helped Max Verstappen win the 2021 Drivers’ Championship,” said team principal and CEO Christian Horner. “Discovering and reacting to opportunities quickly, is crucial to our success on and off the track, and Oracle is integral in that effort. Every element of our performance is driven by data analysis. Having Oracle as our title partner shows the confidence we have in their expertise and their ability to deliver a true competitive advantage.”
This season, OCI will enable the Oracle Red Bull Racing Team to expand the volume and variety of data they analyze and increase the speed at which simulations run in order to better predict tactics that will lead to podium finishes.
Along with its innovative on-track initiatives, Oracle Red Bull Racing will continue to deliver an exceptional experience to its global fan base.
Last season, Oracle and Red Bull Racing launched a first-of-its-kind fan loyalty platform powered by OCI – The Red Bull Racing Paddock – to bring the excitement of F1 to fans all over the world. Since The Paddock’s inception, Red Bull Racing has seen a more than nine times increase in member sign-ups.
The new, direct line of communication between fans and the team has created outstanding engagement, with registered fans submitting thousands of questions to the team and redeeming 35,000 digital rewards. In 2022, Oracle Red Bull Racing will incorporate new features and capabilities, including the ability to create user-generated content, to bring an even deeper layer of personalization to fans.
Oracle Red Bull Racing Chief Marketing Officer, Oliver Hughes, said: “The presence of Oracle, one of the world’s largest cloud technology companies, as title partner not only signals huge confidence in Red Bull Racing’s ability to lead the technology race on track, it will also enable us to drive forward our ambitions for fan engagement, a core tenet of our marketing strategy. We want to take fans with us on our competitive journey in F-1, putting them right at the heart of the racing action and Oracle’s world class innovation and technology will help us achieve that goal.”
Oracle Executive Vice President and Chief Marketing Officer, Ariel Kelman, said: “Red Bull Racing has been more committed than any other F-1 team in its use of technology to gain an edge, and it is paying off. Our commitment to this partnership reflects our belief that OCI is a strategic weapon on race day, helps create the most exciting fan experience in sports, and can define the future of F-1. Oracle Red Bull Racing is, and will continue to be, the most forward-thinking and innovative F-1 team in the world.”