MOORESVILLE, N.C. – JR Motorsports has unveiled a new partner for its No. 88 Chevrolet Camaro ZL1 in the eNASCAR Coca-Cola iRacing Series.
Brad Davies, one of iRacing’s longest-tenured competitors, will compete with TrueTimber Camo backing during the new season, which begins on Feb. 11 at the virtual Daytona Int’l Speedway.
A product innovator of realistic camouflage patterns that offer concealment and versatility in the outdoors, TrueTimber Camo will be the primary partner for Davies throughout the 20-race season.
“I am looking forward to having TrueTimber Camo on my No. 88 Chevrolet this season in the eNASCAR Coca-Cola iRacing Series,” Davies said. “TrueTimber has been a tremendous supporter of JRM and its grass-roots program over the years. I am committed to adding to their success in the online world against the top sim racers in the world this year.”
Davies’ virtual No. 88 Chevrolet will mirror the photo-realistic TrueTimber Camo patterns.
The company, based in Inman, S.C., was the first to create camo designs using 100 percent digital photography. Each layer uses digital photos of a hunter’s surroundings to create three-dimensional patterns that enrich users’ experiences no matter where they hunt.
It’s not the first collaboration between JRM and TrueTimber Camo, either. In 2016, the company was the primary backer for the No. 88 Chevrolet late model in five races that season, helping Josh Berry earn the CARS Late Model Stock Tour owner’s championship.
One of only two drivers in history to have competed in every season of the top eNASCAR iRacing series, Davies finished 16th in series points last season.