Nowadays more and more of your personal information shows up on the internet. For example, a friend of yours may mention your name or business on social media, your name could appear in an article or you can be tagged in a photo. It’s that easy.
When people want to look for information on someone they turn to Google search. Everyone uses Google, from journalists to sponsors to your friends and managers.
Have you ever Googled your name? Go ahead, give it a try. Do you like what you see?
You could have hundreds of wins, championships and accomplishments under your belt but it only takes one incident for your reputation to be in jeopardy. So you have to be careful with what you share online and keep an eye out for what others share about you. Even if you’re just starting out in the sport or industry, take control now.
You should work hard to keep your reputation clean. I’m not saying you need to hire someone to do your PR for you. If you know how to use a computer, you should be set.
Think about possible sponsors you’re working on or a job position. You don’t think they’ll do a little research on you? I know my answer to most questions is – “Google it.”
You should always take care of your reputation but some never think about their online reputation. Here are a few ways to manage your online reputation and help control what people see when they search for you online:
Register For Social Networks
One simple way to take control of your results is by owning properties that carry your name. Social networks allow you to do just that. Social networks have high rankings on Google, which in return shows further up on Google pages. Social networks such as Twitter, LinkedIn, About.Me, Instagram and Facebook have high page rankings.
Clean Your Social Networks
If you already have social networks make sure to consider how they may appear to others. Make sure they don’t have any profanity or embarrassing pictures. Review your posts, pictures and profile information and make sure everything is appropriate and benefits you and your reputation. You can also put privacy settings on all content you’d like to share only with a select group of people if you wish to keep select things private.