ENSENADA, Mexico — SCORE International confirmed a four-race schedule for the 2019 SCORE World Desert Championship on Wednesday afternoon.
Already known as the ‘Desert Racing Capital of the World,’ Ensenada has added another jewel to its crown in the form of a new race at the growing sea-side port on the Pacific side of Mexico’s Baja California peninsula.
Featuring all four races in Baja California for the fourth time in the history of the series, the events will all be taped to air domestically, as well as syndicated internationally.
The inaugural Lucerna SCORE Baja 400 in Ensenada, the newest event on the SCORE World Desert Championship schedule, will be held Sept. 18-22, 2019 and marks the third SCORE race to be held in Ensenada.
The Lucerna SCORE Baja 400 is being held in 2019 between the vastly popular SCORE Baja 500 and the venerable season-ending SCORE Baja 1000.
All three Ensenada races on the 2019 schedule will start and finish in front of the iconic Riviera del Pacifico Cultural Center on Mexico Highway No. 1.
Prominent Mexican hospitality company Lucerna Hotels & Resorts recently entered into a sponsorship agreement to be the official hotel of the SCORE World Desert Championship, as well as title sponsor for the upcoming Lucerna Hotels & Resorts Tijuana 22nd SCORE Desert Challenge in 2018 and the new Lucerna SCORE Baja 400 in 2019.
The new Hotel Torre Lucerna Ensenada, located on Highway 1 on the Northern outskirts of Ensenada, will be the SCORE headquarters hotel for all SCORE Baja races in Ensenada, starting with this November’s 51st SCORE Baja 1000.
Recognized around the globe as two of the very top motorsports extravaganzas in the world that will also start and finish in Ensenada again in 2019, the 51st SCORE Baja 500 will be held May 29-June 2 and the season-ending 52nd SCORE Baja 1000 will be held Nov. 19-24.
The 2019 SCORE World Desert Championship season-opener for the seventh straight season will be the 33rd SCORE San Felipe 250, to be held April 3-7 on the Sea of Cortez side of Mexico’s majestic Baja California peninsula.
“SCORE continues to build the operational and marketing assets of the SCORE World Desert Championship and our 2019 schedule will include the SCORE Baja Triple Crown races along with the exciting debut of the new Lucerna SCORE Baja 400,” said Roger Norman, CEO and President of SCORE International. “Mexican races are the cornerstone of SCORE and to have all four races south of the border for the fourth time in history is a distinct honor and a wonderful privilege. We welcome the challenge to add to the illustrious SCORE Baja racing legacy.”
“With the diligence and creativity of award-winning BCII TV, SCORE has had a continuing viable domestic television package as well as with our expanding international syndication platform,” added Jim Ryan, SCORE Sales and Marketing Director. “The highly successful live-feed programming and SCORE app, social media growth and the SCORE Journal digital magazine and website’s unprecedented viewer/reader growth have continued to expand the exposure for SCORE races, racers and sponsors to our global fan base.”
2019 SCORE World Desert Championship Schedule
April 3-7 – 33rd SCORE San Felipe 250 – San Felipe, Mexico
May 29-June 2 – 51st SCORE Baja 500 – Ensenada, Mexico
Sept. 18-22 – Inaugural Lucerna SCORE Baja 400 – Ensenada, Mexico
Nov. 19-24 – 52nd SCORE Baja 1000 – Ensenada, Mexico