LOS ANGELES — After nearly four decades of leadership, iconic race producer Sal Fish announced today that he has sold his SCORE Int’l desert racing organization to Roger Norman effective immediately.
Fish, the CEO/President of Los Angeles-based SCORE Int’l, has set the pace for the sport of desert racing since shortly after it’s forming by the late Mickey Thompson in 1973.
Fish felt the time was right to pass the torch to the next generation of race producers and said he is very comfortable in turning over the reins of the 39-year old SCORE Int’l to Norman.
The sale of SCORE to Norman is final with Fish having no direct involvement with future race promotions of the SCORE organization moving forward.
Easily the most recognizable figure in the sport of desert racing, Fish, 73, was philosophical as he announced his decision.
“Next to my wife Barbara, SCORE has been the love of my life, my passion and I have left my blood, sweat and tears in the desert of Baja California, Mexico, and in the USA in Arizona, California and Nevada,” Fish said. “Over these many years, I’ve been knocked down, but always managed to get up to fight again and have enjoyed more than anyone could ever imagine these many years in the desert.
“I could go on and on, but I believe fervently that this is the time to pass the torch to the next generation and Roger Norman is a great racer with a big vision, superb business acumen and I know I leave my ‘baby’ in good hands. I know I’ll wake up tomorrow wondering what did I do, but I have had a phenomenal run and I wouldn’t change a thing. I have been able to grow this sport to the level it has reached and now Roger and his team will take it to the next level. I have no regrets and I leave knowing I have left a good legacy for the sport to continue to move forward in for the next 40 years.”
As a hotel/casino owner in northern Nevada, business developer and a champion racer himself, Norman was well aware of the daunting task at hand when he resurrected the High Desert Racing Ass’n, (HDRA) in 2011. HDRA was highly regarded when it was active in the 1980s and early 1990s.
“For me it’s a dream come true,” said Norman regarding his acquisition of SCORE. “Sal Fish is the godfather of this sport and it is an honor to move forward with the incredible legacy he has left our sport with SCORE International. We have been talking about this for over a year, but I knew I had to learn all sides of the sport before I could be in a position to make a solid offer to Sal.
“I have tremendous respect for the future of the sport and the leadership role of SCORE Int’l.”
Regarding his future plans, Norman said racers will be competing for three separate championships, HDRA, SCORE, and the World Championship. The World Championship will be comprised of three HDRA races in America and three SCORE races in Baja.
The World Championship is the culmination of six of the seven races of the HDRA and SCORE race series with the Tecate SCORE Baja 1000 (Nov. 14-17, 2013) in Ensenada, Mexico as the deciding factor with double points available to those competing.
The first race is the HDRA South Point Vegas 250, scheduled for Jan. 12 in Jean, Nev.
“Races will be nationally televised in the U.S. and we will provide greater detail of our plans over the next two weeks. The vision of a world championship will be monumental for our sport,” said Norman. “We will look forward to honoring the legacy of SCORE and the colossal contribution to our sport by Sal Fish at the SCORE Awards Night on Jan. 12.”